Prize money at the KPMG Women’s PGA Championship doubled to $9 million, another boost to the women’s game that nearly tripled the prize money for the five majors from a decade ago.
Prize money for the LPGA Tour’s second-oldest major is now 300 percent higher than it was in 2014, the year before KPMG and the PGA of America partnered with the LPGA Tour to boost prize money and visibility by bringing it to the fabled course.
The Women’s PGA Championship begins Thursday at Congressional Country Club, which has hosted three U.S. Opens. The winner will receive $1.35 million.
The USGA has signed with the sponsor of the U.S. Women’s Open (ProMedica) for nearly double the biggest prize money in an LPGA major. Earlier this month, Minjee Lee won $1.8 million from Pine Needles’ $10 million wallet.
France’s Amundia Evian Championship has announced a $2 million increase to $6.8 million, while the AIG Women’s British Open has steadily increased with a new title sponsor and is now a whopping $6.8 million. The Chevron Championship prize money was $5 million, an increase of nearly $2 million from the previous year.
That brings the five majors to $37.3 million. In 2012, the same five tournaments totaled $13.75 million.
All but the U.S. Women’s Open have corporate sponsors as part of the championship.
“We are accelerating the advancement, development and empowerment of women on and off the golf course,” said Paul Knopp, chairman and CEO of KPMG US. The pitch, network TV coverage, and advanced data and analytics through KPMG Performance Insights – are tangible examples of our commitment to advancing world-class athletes on the LPGA Tour.”
Launched last year, KPMG Performance Insights aims to provide women with a wealth of stats to help them improve their game.
LPGA Tour Commissioner Molly Marcux Samarn delivered the news to her players in an email Tuesday morning, and it drew a lot of attention.
“You hear a murmur around the clubhouse. “Hey, did you see that email, 9 million. “Everyone was super super excited,” Maria Stackhouse said. “As KPMG ambassadors, it’s been fantastic to see us join the movement to increase and elevate women’s golf, and since KPMG took over, as far as the game is concerned, this championship has been done. So to see the prize money go up as well, it’s just really It cements that…one of the top, if not the top majors in women’s golf.”
Since KPMG became a sponsor, the women’s PGA has traveled to Hazeltine and Olympia Fields, Aronimink and Sahalee, all of which have hosted men’s majors. Nelly Korda is the defending champion who won the title at Athletic Club Atlanta last year and made her world No. 1 for the first time.
Ninety-nine of the top 100 players on the LPGA Tour money list competed.
“This is a very big day for the LPGA, women’s golf and women’s sports,” Marcoux Samaan said. “We look forward to working with KPMG and the PGA of America to continue using our platform to empower young women and inspire positive change in the world.”
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