Why do people make and watch a 5-hour “Icarly” analysis video?

First The video that Quinton Hoover, a 24-year-old Midwesterner, uploaded to his YouTube channel in 2013 was 1 minute and 48 seconds long; his next sacrifice lasted only nine seconds.Eight years later, the latest video uploaded by Hoover on November 8 is a breakdown of the Nick International Children’s Channel sitcom victorious——It ran for a total of 5 hours, 34 minutes and 59 seconds.

Who in the world wants to sit down and watch an adult man talk about children’s TV shows for nearly six hours lasting less than three years? Tricks, simple answer: 1.5 million people.Hoover’s victorious The video is only 23 minutes shorter than the first two Lord of the rings Movie combination; 5 hours and 22 minutes longer than before Average videos posted on YouTube’s most popular channels. In it, Hoover reviewed each episode of the show through voice-overs, and victorious Happy Meal toy, including a clip-on hair extension and a plastic brush, wearing a suit jacket, thinking into the microphone whether this show exists in the “meta universe”. This is the secret of a disaster, somehow turned into a feast for the eyes, but the problem still exists. What motivated someone to make a 5-hour pop culture analysis video—and what motivated a million people to watch it?

Hoover’s video is not his first foray into ultra-long content. In June, he attracted 1.9 million viewers with “iBinged iCarly”, which is a 4 hours and 45 minute video about another Nickelodeon show. Of course, this is only the first issue.Hoover’s second Icarly The analysis lasted 3 hours and 35 minutes and attracted another 1 million viewers.More than eight hours Icarly content. “People always call them video prose-I don’t like the term, I think it’s really pretentious,” Hoover said. “I want to start calling them malfunctions because it’s interesting and there are many reasons. I think it’s totally fair to use five hours to rant victorious collapsed. “

Hoover is not the only creator to make this “fault”, but before we start, let’s take a look at some ancient history. In 2012, the Pew Research Center found that “the median length of the most popular YouTube videos is two minutes and one second.” In 2019, analyst and journalist Julia Alexander wrote:YouTube videos are getting longer,” she mentioned 20, 30, and 60 minutes of videos. Today, few people call a half-hour YouTube video “long.” In the same month, Hoover uploaded his victorious Video, YouTube’s recommendation box feeds me One hour and 52 minutes analysis of youth drama pretty Little Liars (Of course “Part 1”) and 1 hour and 42 minutes video about the history of Disney’s FastPass system. The total number of views of these videos exceeds 3 million.

This trend seems to have started in January 2021, when a YouTuber named Action Button uploaded a 5 hours 56 minutes review Video game series Shime Memorial Hall, Although he did not reach the million viewing mark.Later that month, YouTuber Jenny Nicholson posted a 2 hour 33 minute video about supernatural drama the Vampire Diaries And it has accumulated about 6 million views. “This is actually my most watched video right now,” said Nicholson, 30, who lives in Los Angeles. “I never thought it would do so well.”

Nicholson’s first video was uploaded in 2011 and was slightly longer than one minute.Over the years, their length slowly increased until she released her first half-hour video (approximately Greatest performer) In 2018.More broadly, YouTube videos Start regularly for more than 10 minutes Around 2016, when the platform’s algorithm seemed Start first The “watching time” exceeded the number of views, which caused PewDiePie, the biggest creator of YouTube at the time, to complain: “If you want to make it on YouTube now, just make a long video, fuck any kind of rhythm, quality, not this, fuck That.” At that time, the video had to play for 10 minutes to qualify for the interstitial ad; shorter videos could only show ads at the beginning and end. The more ads a video has, the more money the creator will make.

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