The blockchain-based gaming industry will need to consider localization strategies to attract Web3 gamers, according to decentralized gaming association Yield Guild Games (YGG).
Speaking with Cointelegraph at Tokyo Game Show 2022 last week, Andy Chou, head of ecosystem development at YGG, and Brian Lu, partner at Taiwan-based venture capital firm Infinity Ventures Crypto (IVC), gave a brief overview of YGG’s future plans, including how the ongoing Use its subDAO.
YGG initially launched in the Philippines in late 2020, but following an early investment in IVC, the two teamed up to expand YGG globally through subDAO, initially starting in Southeast Asia.
Under the YGG umbrella, SubDAO acts as a “specialized micro-economy that interacts with a larger, inclusive economy,” according to YGG’s terminology.they are introduced Entered the YGG ecosystem around July last year.
Although many may associate YGG with Philippine clothing That Offer scholarship programs For P2E games such as Axie Infinity, guilds have gradually expanded to other countries and regions such as India, Japan, Brazil, and Latin America by using subDAO.
Chou described the idea of a YGG subDAO as “an economy of its own, with its own treasury and its own tokens,” adding that each subDAO has different setups and business partnerships, depending on the country it is located in/ area.
For example, Chou noted that while the concept of YGG scholarship — lending NFT assets to players so they can earn money from the game — has been a key driver for the adoption of web3 gaming in the Philippines, he doesn’t think this is necessarily in YGG Japan’s context is relevant.
Instead, Chou suggested that mining a long list of well-loved Japanese “game IPs” was the best way to get people to Web3 games in Japan, while Lu confirmed they were focused on “helping market Japanese games” rather than offering scholarships there, illustrate:
“Japanese IP is everyone’s dream. […] You have [companies like] Sega, Bandai Namco, all these game companies want to move to Web3. “
When asked what Chou thinks is currently holding back mainstream adoption of Web3 games, he outlined that the onboarding process for new users is still a complex process, something their YGG Japan subDAO has been working on recently.
September 16, Japan NRS Announce Partnered with IVC and web3 technology company KryptoGO to develop a wallet specifically for blockchain gamers. While details in the announcement are scant, the trio aims to create a simplified interface for users to access blockchain games and host all their assets in one place.
Other hurdles, Chou said, include a lack of understanding of what NFTs stand for, as many critics still view these assets as worthless because they can simply right-click and save NFT-related artwork.
“The whole onboarding process, once it becomes smoother, will help attract more people. I think even in education [level], just explaining what it means to actually own a digital item. Instead of being like ‘oh, I can just copy and get it. ‘”
“Having digital ownership of these digital goods. It’s something that hasn’t really been explored. But as the world becomes more and more digital, you know, I think that’s where a lot of things are going,” he added.
YGG was co-founded in 2020 by Beryl Li, blockchain developer @OwlOfMoistness and Gabby Dizon, who is also a founding member of Oasys, which is a Tentative launch A gaming-focused blockchain later this year.
As of June, YGG has a global network of over 30,000 scholars. For lending NFTs, YGG provides 70% of game revenue to players, 20% to scholarship managers, and the remaining 10% to specific subDAOs.