The U.S. Food and Drug Administration (FDA) has taken action to ban the sale and distribution of Juul LaboratoriesAn e-cigarette company that many have blamed for fueling a teenage vaping epidemic in the United States.
in a statement On Thursday, the federal health agency said the company must stop selling and distributing its products — including its vaping devices and flavored pods — in the U.S. and must remove those already on the market.
It added that the FDA would not target consumers with Juul products.
“Today’s action is a further step forward in FDA’s commitment to ensuring that all e-cigarette and ENDS products currently sold to consumers meet our public health standards,” FDA Commissioner Robert M Califf said in the statement.
In response to the FDA statement, the company said Thursday that it would explore “all our options under FDA rules and laws, including appealing the decision and engaging with our regulators.”
In 2020, Juul products accounted for 42% of the U.S. e-cigarette market, according to data firm Statista.
Juul and other e-cigarette companies often sell flavored products, which the Centers for Disease Control and Prevention (CDC) says enhances their appeal among the population young people.
According to the Federal Trade Commission (FTC), sales of fruit-flavored e-cigarette packs jumped 600 percent from 2015 to 2018, with “young people citing flavor as the main reason they use e-cigarettes.”
The CDC also reported that e-cigarette The most popular tobacco product among young smokers since 2014, more than 10% of high school students reported using e-cigarettes in 2021, compared to just 1.9% using traditional cigarettes.
In 2018, U.S. Surgeons declared a “vaping epidemic” among young adults, adding that e-cigarette use among high school students increased 78 percent from the previous year, from 11.7 percent in 2017 to 20.8 percent in 2018 % .
In 2019, more than 27% of high school students used e-cigarettes, according to to the CDC.
In a statement on Thursday, Food and Drug Administration It said Juul failed to provide sufficient data to demonstrate that the marketing of its products was “appropriate to protect public health.”
“Without the data needed to determine the associated health risks, the FDA is issuing these marketing denial orders,” it said.
Juul positions itself as alternative to cigaretteswhose website says its “mission is to keep the world’s one billion adult smokers off combustible cigarettes, eliminate their use, and combat underage use of our products”.
Opponents of e-cigarettes aren’t convinced, and insist The appeal of electronic cigarettesespecially flavored products, have the potential to reverse the trend that has been successful in reducing youth smoking over the past few decades.
On its website, No smoking The advocacy group Truth Initiative said: “While we support important public health strategies to minimise harm, and these new products may be beneficial for smokers who completely quit combustible tobacco, they still pose health risks and non-smokers should not use them. “
Juul has paid out tens of millions in litigation costs over the past few years.
In April, Juul agreed to pay $22.5 million to settle a consumer protection lawsuit brought by Washington State Attorney General Bob Ferguson, who claimed the company misled consumers about the addictive nature of its products and targeted underage consumers.
exist North Carolina A year ago, Juul agreed to a $40 million settlement after being sued by state Attorney General Josh Stein for deceptive marketing targeting young people.