There’s a new twist at the top of Twitter. Chief executive Parag Agrawal sacked Kayvon Beykpour, the company’s general manager of consumer goods, to “lead the team in a different direction”. The company confirmed that Bruce Falk, general manager of corporate revenue, is also leaving. Beykpour was with the company for seven years while on paternity leave.
A company-wide hiring freeze comes as Twitter tries to cut costs. A said the company is “suspending most hiring” and “reducing non-labor costs.” That could add to the uncertainty for Twitter, which has wobbled since it accepted Elon Musk’s offer to buy the company. Agrawal reportedly told employees that current executives at the company don’t know where Musk will take the platform. Musk has said he has no confidence in Twitter’s current management and that he has considered a new CEO when the deal closes.
Still, Agrawal is making a big change of his own. Most notably, by firing Beykpour, a longtime product executive who was popular inside and outside Twitter. “The truth is, this is not how and when I imagined leaving Twitter, and it was not my decision,” he wrote in a post about his departure. “Paraag let me go after letting me know he wanted to lead the team in a different direction.”
In a memo, Agrawal cited the company’s Achieving revenue and user growth goals, New York Times . Musk made it clear that he has more aggressive goals for the platform.He recently stated that he intends to By 2028, Twitter’s user base will reach nearly 1 billion.
Twitter isn’t the only major platform looking to cut costs. Meta also said it intends to withdraw its hiring plans and has ended some projects in its Reality Labs division.
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