Tile will be acquired by Life360, a home location sharing service

The tiles are first made up of a Crowdfunding campaign And popularized the idea of ​​using tags to locate lost items-but recently, it faces strong competition from such things Apple’s AirTagNow, Tile has acquired Life360, a home tracking company, for US$205 million, which may provide it with resources to better compete with its competitors. Under the leadership of the current Tile CEO CJ Prober, it will continue to operate under the same brand, Life360 Announce.

Life360 said the acquisition will help it expand from family tracking to let people “find the people, pets and things they like.” It pointed out that the addition of Life360’s 33 million smartphone users will increase the coverage of Tile’s Finding Network by approximately 10 times.

At the same time, Life360 will reach consumers in 27,000 retail stores that sell Tile trackers. Tile’s technology is also used in more than one million third-party devices, from wireless headsets to dog collars. The company will also acquire Tile subscribers, increasing its total number of paid subscribers by 45% to 1.6 million users.

The company emphasized that Life360 and Tile are both “platform independent” and can run on iOS and Android.The subtext is that Apple’s AirTags are only available for iOS, although Apple does have plan Android compatibility will be launched before the end of the year.Last year, tiles File an EU complaint Allegations that Apple is suspected of anti-competitive behavior, claiming that the iOS 13.5 update makes its apps more difficult to use.

There must be synergy between the two companies, because Life360 has been operating as a “find my friend” multi-platform service for many years. Especially American parents already use these devices to track their children-so adding the ability to track objects and gadgets makes sense.

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