The unlocking utility is the key to the fashion brand launching NFT in 2022 Author: Cointelegraph


Non-fungible tokens (NFT) have become one of the most discussed markets in the crypto sector this year. A recent report by Cointelegraph Research found that NFT sales are The goal is to set a record of $17.7 billion By the end of 2021.

This is likely to be the case, because many mainstream brands have already begun to introduce NFTs. according to According to recent research by Bain & Company and the online luxury fashion platform Farfetch (NYSE:), digital interaction with consumers is becoming more and more important for brands. The report specifically pointed out that “digital interactions with peers are on the rise when choosing to buy products.” Therefore, irreplaceable tokens directly related to brands and their consumers are now more important than ever.

“Bella Penguin” in the Coach NFT series. Source: VaynerNFT
Source: Petekru
Andy Milonakis KWC NFT.Source: Mishka