A well-cut trailer can make any movie look good, but Hollywood has a few minutes to convince movie theater captive audiences that a movie is worth watching. Advertisers are limited to 30 seconds of broadcast TV, and their job is even harder when viewers crave anything other than attention. But this only encourages more creativity.
I can’t remember the last time I volunteered to watch an ad that didn’t hold a longer video hostage, but ads were a big part of my upbringing before ad-free streaming services became an alternative to broadcast and cable. This proves Many of their crazy 30-second pitches from the ad makers of the 80s, 90s, and early days are still in my head, especially the ones trying to sell me the latest and greatest technology.