The Floki logo will appear on the match jersey and stadium of the league champion SSC Naples

The team behind the Floki Inu (FLOKI) token-inspired by Elon Musk’s pet dog of the same name-has signed a sponsorship agreement with Italian football giant SSC Naples.

SSC Napoli was founded in 1926 and is one of the most popular professional teams in Italy. This long-established club won its first Serie A title in 1987 under the leadership of the late global football icon Diego Maradona, and is currently ranked first in the league for the 2021-2022 season.

According to November 23 announcement The Floki Inu logo from SSC Naples depicts a Shiba Inu wearing a Viking helmet and will be displayed on the back of the Naples jersey and the LED logo around the team’s home court for the rest of the season.

Avid Naples supporter and CEO of Cointelegraph, Jay Cassano (Jay Cassano) stated that he was “happy to see the club becoming more involved in this industry” and emphasized the cryptocurrency partnership in professional sports Importance as a mainstream adoption path:

“We see cryptocurrency companies and projects aiming at sports, from the NBA to the European Football League. It is speculated that this is to seek wider adoption. Compared with leagues such as the NFL, leagues such as Serie A and La Liga have more support for crypto sponsorship. For tolerance.”

Floki team Add to Naples joins its list of partner football clubs, including Kerala Shockwave from the Indian Premier League and Cadiz from Spain’s La Liga. Floki seems to follow a similar route to the top cryptocurrency exchange FTX, which is actively looking for numerous Mainstream sports partnership 2021.

Naples did not disclose whether this was a multi-year sponsorship agreement, nor did it disclose how much Floki spent on the partnership. Floki’s marketing department pointed out in the announcement that this move is part of the project’s ambition to become “the most well-known and most commonly used cryptocurrency in the world.”

Since the end of September, the Floki team has been working on the “main marketing push”. The project statement It has allocated 1.5 million US dollars for advertising campaigns. Floki has targeted London is an important location, and its brands spread all over the city’s transportation services, but it turns out that these advertisements have caused controversy and attracted the attention of the British advertising regulator ASA.

According to a report On November 19, the BBC’s ASA stated that it was “reviewing a large number of advertisements in this area” to assess whether they violated advertising rules related to complex terminology and misleading information. However, the Floki Inu team stated that its advertisement has been “legally removed” and contains a disclaimer regarding the volatility of crypto assets.

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Earlier this month, the Floki Inu team also teamed up with boxing stars and Two-time World Heavyweight Championship Tyson Fury.As part of the promotional deal, Fury will appear in the project’s Earn NFT games for upcoming games Known as “Valhalla”.

The Ethereum-based token was launched earlier this year, and Etherscan shows that there are approximately 49,461 FLOKI hodlers, with a fully diluted market value of US$1.8 billion.

According to CoinGecko’s data, at the time of writing, the price of FLOKI has risen by about 12% in the past 24 hours to $0.00018840, and the transaction volume reached about $25.2 million in this time frame.