The EU seeks to block political advertisements targeting people’s race or religion

The European Commission is the executive body of the European Union European Union, already suggested Prohibit certain types of Political advertisements that use sensitive personal data (including ethnic origin, religion, health status, or sexual orientation) unless the user expressly consents to it. If the rules go into effect, advertisers will have to provide clear details about the criteria they use for targeting and the “magnification tools or methods” they use.

Each advertisement must also be more transparent in terms of displaying the name of the person or organization paying for it, disclosing the amount spent, the source of the funds, and the link between the advertisement and the election or referendum.

The European Commission hopes that these measures will help protect the integrity of the election, mainly by making it more difficult for election campaigns to target and mislead marginalized groups. It stated that people should be able to easily tell when they saw paid political ads, whether online or offline, and participate in political discussions without being affected by interference, manipulation or misinformation.

“Elections cannot be a competition of opaque and non-transparent methods. People must know why they see an advertisement, who paid for it, how much money, and what micro-targeting standards were used,” said Vera Jourová, EC vice chairman responsible for values ​​and transparency. Said in a statement.

If the bill becomes law, EU member states will need to determine fines for violating the rules. The national data protection agency will be responsible for monitoring how personal data is used for advertising targeting and imposing fines when appropriate.The European Community wants to establish rules, which are based on And plan , By the spring of 2023, before the European Parliament elections the following year.

For many years, political advertising has been a hot issue on online platforms. with Both After the voting ends in the 2020 US presidential election, to prevent the spread of misinformation. Earlier this month, Meta, the parent company of Facebook and Instagram, Thousands of ad targeting options, including options related to race, health, religion, sexual orientation, and political beliefs.Twitter In 2019.

The EC proposed rules can also prevent certain types of secret data collection.As early as 2019, public relations farms related to the Republican Party used Google’s advertising network Potential voters.

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