The clubhouse opens. Is anyone in a hurry to get in?

Among early adopters, The most coveted item this time last year was not hand sanitizer or Clorox wipes, but the username on Clubhouse, an audio-only social media platform The hustle and bustle of Silicon Valley When it was launched in the spring. Access requires invitations from people who are already on the app, and these have become so popular in the solitary months of isolation that some people sell them for hundreds of dollars on eBay.The clubhouse is known as future of Social media Since the waiting list has increased to 10 million, it is favored by many outlets (including this one).

Today, these invitations are worthless: Clubhouse officially released the long-awaited version on Wednesday, which means that now anyone can set up an account by downloading the app. However, the public does not seem to be influx. According to data from the analysis organization SensorTower, the app had 484,000 new installations worldwide between July 21 and 25. This is an increase of 17% over the previous five days, mainly from outside the United States. On Apple’s App Store, Clubhouse was ranked 10th in the free social networking category on the first day it was opened to the public-even Google Duo has more downloads. On Android, Clubhouse is newer, and it barely made it into the top 20.

For an application Only recently defeated Instagram, TikTok and WhatsApp in the global app store, this is a mid-range debut. In the past, Clubhouse has stated that its invitation system is the key to “in a controlled way” to grow, join new users in batches, and build DMs as needed. However, without exclusivity, Clubhouse seems to have lost some of the hype.

“Sell My Clubhouse Invitation Letter”, technology blogger Jane Manchun Wong joke On Wednesday, when the app was announced to be available for general downloads. “You may need to pay people to take them from you,” replied Alex Lieberman, the executive chairman of Morning Brew, an email newsletter favored by millennial business people. Morning Brew recently announced the clubhouse “Exceed,” and pointed out that the app doesn’t feel like “Soho House-exclusive, so mysteriously cool”, but more like “like an open house”.

Some markets where the club is located are still growing, especially in markets outside the United States. In June, there were 7.7 million new downloads of the app, of which 5.8 million were from India.International growth is a key part of Clubhouse’s latest fundraising. During this period, investors valued the app at US$4 billionNevertheless, with the slowdown in user growth in the United States, some people question whether the app can reach its valuation. “NFT or Clubhouse valuation, which bubble is bigger?” Technical analyst Michael Gattenberg Tweet Earlier this year. Last week, technical publicist Ed Zitron called Clubhouse’s full release “The big stink that no one wants to talk about. “

Clubhouse cited its international growth as evidence that people still like to use the app. A spokesperson wrote in an email: “Globally, we have seen the number of rooms created every day increase from 300,000 in May to 400,000 in June, and to more than 500,000 in July. , Which shows that the number of participating users is increasing.” But compared to when it was first launched, it now also faces more competition. Both Facebook and Twitter created real-time audio functions last year, Audio creator Monetize their content. Discord is an audio chat application that was initially popular with gamers, and later renamed itself as a “talk and hang out” place for various creators. The pandemic social isolation is a tailwind for many digital platforms; now, they will have to compete with each other for creators and content to attract users back.



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