Player pictures deleted from the MLB website

Those looking for pictures of Mike Trout or highlights of Atlanta’s 6th World Series victory over Houston will not find them on the official website of Major League Baseball.

Soon after the sport’s first shutdown in 26 years began at 12:01 AM on Thursday, MLB removed all current player photos and highlights from MLB.com. Major League Baseball said in an email to the Associated Press, “Every action we take is based on the advice of the legal counsel of the National Labor Relations Act.”

By deleting player names, images, or portraits, the owner hopes to avoid violating federal labor laws or implying that any use will be used for commercial or promotional purposes to make money during labor disputes.

Player photos have been replaced with generic silhouettes, and the title queue has been filled with functions related to retired players or historical videos.

Scrubbing doesn’t stop there. The Los Angeles Angels announced their promotional schedule last month, including a bobblehead commemorating Shohei Ohtani’s AL MVP season on April 8. The timetable now only lists the “historical season bobblehead” for that date.

On the Major League Baseball network, experts on Thursday will focus on the upcoming Times Committee Hall of Fame trials, which includes footage of retired stars Gil Hodges and Tony Oliva, but without any 2021 Highlights of the year’s competition.

In Philadelphia, the banner celebrating Bryce Harper’s winning the NL MVP was removed at the Citizens Bank Ballpark.

League leader Tony Clark and the player’s chief attorney Bruce Meyer said that Major League Baseball cleans up the images on its own, and they have no opinion.

Players like the New York Mets pitcher Tejuan Walker went one step further and removed the pictures from their own Twitter profiles.

Jeff Katz, FanAI’s chief product and strategy officer, said that the league has no offseason in terms of promotion, especially in the age of social media. FanAI tracks how fans watch sports events and consumer spending.

“It is difficult for Major League Baseball to publish sponsored posts because they cannot share video clips or highlights. The impact on them may be worse than other leagues, because the NBA and other leagues that use social media share a lot of Content,” Katz said.

Considering that since the beginning of the COVID-19 pandemic, some fans have not returned to the stadium for two seasons, so the challenge is even greater. Marketing data has also become more measurable and can quickly assess the market.

“If they can end in time and don’t have too much pies on their faces, they can brush it off. If it stagnates for months and starts this season on time is in danger, then not many companies will tolerate it,” Katz said. “The sponsorship business is at a crossroads. With the development of digital technology in the past 5 to 10 years and tracking results, more and more brands will require to see the results of their investments, especially when they believe that extracting value is in danger. They will not sit on the sidelines for long. They will stick to the results.”

Copyright © 2021 The Washington Times, LLC.



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