Olympic Broadcasting Company curbs the sexual image of female athletes

Tokyo (Associated Press)-in Olympic Games The head of broadcasting for the Tokyo Olympics aims to set the highest level of television standards in an attempt to eliminate the image of female athletes being too sexy.

“Sports attraction, not sexy” is a mantra promoted by Olympic officials to achieve gender equality in the field of competition and on the screen.

“You won’t see in our reports some of the things we have seen in the past, including details and close-ups of body parts,” Olympic Broadcasting Service CEO Giannis Exakos said on Monday.

It can be difficult to use the most advanced technology to shoot sports events such as beach volleyball, gymnastics, swimming, and track and field. In these events, female athletes may have few and thin uniforms.

Gymnasts from Germany sent a message against uniforms that they believed to take advantage of their sexual orientation by wearing sportswear that covered their legs to ankles in the Tokyo competition.

Stronger protests took place outside the Olympics this month. In a European beach handball game, Norwegian women refused to wear bikini bottoms, but wanted to wear tight shorts. They were fined for violating the clothing regulations.

The International Olympic Committee does not manage such rules for individual sports, but it runs OBS and controls the broadcast output from Tokyo to the world.

“What we can do is to ensure that our reports do not highlight or highlight people’s clothing in any particular way,” Exarchos said.

In order to achieve this goal, the International Olympic Committee has updated its “Image Guidelines” to guide all Olympic sports and their rights holders to broadcast their games on “gender equality and fairness”. Recommendations include “don’t unnecessarily focus on appearance, clothes or private body parts”, and redefine or delete “closet failure… to respect the integrity of the athlete”.

Exarchos said that the goal of the Olympics is not just to end the sexy image.

More women’s and mixed men’s and women’s events have been included in the Olympic events and the arrangements have been more prominent. The women’s finals were held after the men’s volleyball and team handball finals.

Exarchos said: “Our media have not done everything we can,” while claiming that progress has been made in the past 15 years. “This is something we need to be frank and open (about) between us.”

This is the theme of Tokyo Olympic Games, Its gender equality consultant criticized the Japanese media when sharing the stage with the head of Olympic broadcasting on Monday.

Naoko Imoto, who represented Japan in swimming at the 1996 Atlanta Olympics, said: “In terms of gender, this is really biased.” Olympic Games Now works for UNICEF, the UN child rights agency.

“Many channels treat female athletes as (as) girls, wives or mothers, rather than pure athletes,” she said. “Most of the content also pays great attention to appearance…they are beautiful or sexy.”

Tokyo Olympic Games It has been positioned as an opportunity to promote social change and embrace diversity in Japan. Imoto said that she hopes that Japanese media and sports officials can talk about “descriptive standards” after the Olympics.

“They are powerful and beautiful, but they are not just women,” Imoto said. “They are athletes.”

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