MTV is celebrating its 40th anniversary, re-launching its iconic image of an astronaut landing on the moon, and planting the MTV flag nearby.
On Sunday, the video channel unveiled a large “lunar man” at a ceremony held at NASA’s Kennedy Space Center in Cape Canaveral, Florida. The new design is inspired by the Moon Man image created by Kehinde Wiley this year, who painted a portrait of former President Barack Obama for the Smithsonian National Portrait Gallery.In an interview with the Associated Press this week, President and CEO of MTV Entertainment Chris McCarthy It is said that the image of space travel is in line with the spirit of young audiences.
“This is the third generation we are reinventing. Generation Z is one of the most interesting, creative and optimistic generations to date,” he Say. “So we thought,” Let’s go back to the origins and do it with NASA, but really do it in the next frontier field, it represents Generation Z, truly represents the beautiful lunar man built by Kehinde and where we are going next. ‘”
NASA’s historic Apollo 11 landing shot in 1969, with the MTV logo, was the first image that appeared on MTV on August 1, 1981. The first video was Buggles’ “Video Killed the Broadcasting Star” “. MTV has greatly expanded the power of visual images in the music industry. Since then, it has broadly expanded its scope of influence, broadcasted on a global scale, and added influential channels such as VH1, comedy channel and early reality show “Real World”. programme.
After fans, critics, music industry leaders, and artists such as David Bowie criticized the channel for showing almost only videos of white performers in the first few years, MTV began broadcasting more Michael Jackson and other very popular black artists. The hip-hop show “Yo! “MTV Raps” debuted in the United States in 1988 and was praised for highlighting a subculture that eventually became popular culture.
“If I don’t say that we made mistakes along the way, then I’m lying. One of the biggest mistakes in the early years was not playing sufficiently diverse music,” McCarthy Say. “So we must have encountered bumps on the road and made some mistakes. But one of the good things I have always learned at MTV is that we can admit our mistakes without a doubt, correct them quickly and try to do the right thing, and Always follow the direction of the audience.”
MTV now has a wide range of influence on social media, and MTV Entertainment has more than 700 million fans.
“We launched the new media video channel of the time in 1981. Unbelievably, it was cable TV.” McCarthy Say. “I think the interesting and interesting thing about MTV… is constantly blowing yourself up and forgetting everything you know so that we can recreate a whole new entity for each generation.”
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