Meta has announced that it is launching a designer digital clothing store, allowing users to buy clothing for their avatars in its Metaverse. The company believes that clothing and other accessories will become an important part of users’ identity expression, which will entice them to pay for digital clothing that can be worn across all Meta apps, including Facebook and Instagram.
Meta sells Metaverse clothing
With the rise of virtual worlds (another way of digitizing our world), companies have begun to incorporate industries such as clothing to capitalize on the benefits of virtual world users’ expressed needs.One of these companies is Meta, which recently Announce Launched a digital clothing store called “Meta Avatars Store”, allowing users to purchase clothing from different brands to dress up their Metaverse avatars.
Launching in different markets this week, the store will feature digital designs created by Balenciaga, Prada and Thom Browne, and will feature Meta’s avatars on Facebook, Instagram and Messenger. The price of each available garment has not been announced.
Meta’s Digital Bet
Meta’s bet is simple: the company believes that the metaverse will become so large in the next few years that demand for these digital items will grow with it. That’s why the company pivoted to a metaverse-driven business earlier this year. Regarding the relevance of these projects, Meta founder and CEO Mark Zuckerberg said:
Digital goods will become an important way of expressing yourself in the virtual world and a big driver of the creative economy. I’m excited to add more brands and bring them to VR soon.
For VR, Zuckerberg may be referring to horizon world, Meta’s flagship Metaverse app, only available to owners of Meta’s Quest, a line of VR headsets. Users of the platform will likely be able to wear these digital items in Horizon World as well.
However, according to experts, Meta’s journey to attract users to Metaverse has not been smooth sailing. Zuckerberg has realized that this early move to Metaverse will cost them. He said in May that the change would cost the company “a huge amount of money” over the next three to five years.
What do you think of Meta launching its digital clothing store? Let us know in the comments section above.
Image Source: Shutterstock, Pixabay, Wiki Commons
Disclaimer: This article is for reference only. It is not a direct offer or an invitation to buy or sell, nor is it a recommendation or endorsement of any product, service or company. Bitcoin Network Does not provide investment, tax, legal or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned herein.