Meta hits ad-free Instagram client just day after launch

A third-party Instagram app called “The OG App”, Commitment An ad-free feed more like the original Instagram experience was pulled from Apple’s App Store just a day after its official launch. It’s unclear whether Apple removed the app at Meta’s request, but the social network confirmed it had taken “enforcement action” on the service.

“This app violates our policies and we are taking all appropriate enforcement actions,” a Meta spokesperson said in a statement.The spokesperson declined to elaborate on what those actions were or whether it had contact with Apple, but noted blog post Outline Meta’s policy against cloning websites.

“A clone site is a third-party site that replicates, in whole or in part, the content of an existing site,” explains Meta. On Twitter, the developers of The OG App said their entire team had been permanently banned from Facebook and Instagram due to their affiliation with the service.

“Users should have the right to control the content they consume, and OG will continue to defend and fight for that right,” Hardik Patil, the app’s founder, told Engadget. He said he had not received direct contact from Meta.

OG App has been developed for more than a year, according to TechCrunch, which reported its first release. The app’s founders told the publication they wanted to offer a “cleaner” version of Instagram without ads. The app has a customizable feed, no reels, suggested posts and other new features that have sometimes been controversial among longtime Instagram users. The Android version of the app is still available.

Meta’s policies have long banned third-party Instagram clients, and in recent years the company has filed a series of lawsuits against developers who violated its rules, including prohibit Clone website.Meanwhile, the company was also accused of using the same policy to shut down legitimate researcher Trying to research this platform.

In this case, however, the creators of the OG App appear to be in clear violation of Instagram’s policies.The company doesn’t provide a public API for developers to build their own version of Instagram, and on Twitter, the OG App said they must “Reverse Engineering” Android API. The app also raised privacy concerns about how developers protect user account information.

Still, the app has gained a lot of fans due to its more streamlined and ad-free experience. Instagram has been dealing with rebound Oppose it actively promoting Reels and recommending content. OG app Say It had more than 10,000 downloads before it was pulled from the App Store “because we listened to them and built what they wanted.”

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