Email marketing platform Mailchimp appears to have suspended services for creators of encrypted content. Platforms related to crypto news, content or related services started having issues logging into their accounts, followed by outage notifications that started appearing this week.
Cryptocurrency-related accounts, such as self-custody cryptocurrency holding service provider Edge Wallet and cryptocurrency research firm Messari, were affected.
Early this morning, the Ethereum Foundation’s Sam Richards tweeted that the Ethereum Foundation ecosystem support program is also facing a pause.
Does anyone have a good suggestion for an email subscription service with solid API integration? Or any not pulling the plug on paying customers without any notice or reason? https://t.co/Cjg2kkqwoT
— samrichards.eth (@samonchain) August 12, 2022
Cory Klippsten of Swan Private, a bitcoin investment advisory firm for businesses and high-net-worth individuals, also tweeted about the incident. In light of this and other incidents, Klippensten called on other marketing agencies in the industry to “step up.”
After Hubspot, Klaviyo, Twilio, and Mailchimp were all snatched up by their crypto clients, it’s time for the entire marketing communications/CRM software industry to step up its security.
Yes, we’ve been taking extra steps.Look @skwp thread above.
— Cory Klippsten (@coryklippsten) August 12, 2022
In fact, Mailchimp, the service formerly used for Cointelegraph’s newsletter, also sent Cointelegraph a service outage notice last Monday.
Although mailchimp responded promptly when asked by Cointelegraph, it did not directly answer our questions. It later became apparent that the account was disabled or “temporarily suspended” due to a service breach. According to the Mailchimp website, the terms fall under the “Acceptable Use” policy, which outlines what’s prohibited.
In this section, it states that “cryptocurrency, virtual currency, and any digital asset associated with an initial coin offering” are banned due to “above-average complaints of abuse.” The site policy claims to have been updated last May.
Last year, the email marketing service provider was acquired by financial services giant Intuit.
Service outages or suspensions resurfaced this week, although this isn’t the first time Mailchimp has gone after crypto-related content. This behavior dates back to 2018.
It was in 2018 that Facebook also banned any cryptocurrency-related advertising on its site due to a loophole in its regulatory guidelines.
However, at the time, the company issued an announcement stating that “cryptocurrency-related information is not necessarily prohibited” and that cryptocurrencies can be distributed as long as the sender is not involved in “production, sale, exchange, storage, or marketing.” Mailchimp has yet to issue an official statement on the recent developments.
What was released Wednesday, however, was a message from the former CEO and co-founder of Mailchimp Ben Chestnut. After 21 years, he announced his official resignation. His replacement at Mailchimp will be led by Rania Succar, who previously ran the QuickBooks Money team, which is also part of Intuit.