People in emerging countries view virtual worlds significantly more positively than in developed countries, a new survey finds. The study, conducted by Ipsos for the World Economic Forum (WEF), also shows that Latin American countries are most enthusiastic about the future of the metaverse and its applications in different industries.
Latam believes in the Metaverse
More and more companies are interested in what people around the world think about the metaverse.a new one polls Ipsos for World Economic Forum While half of the world’s adults have a positive view of the metaverse and how it might affect their lives, emerging nations have a more enthusiastic view of the issue, the study found.
The study surveyed 1,000 and 500 adults in 29 different countries, who were believed to represent the actual population of each country. All Latin American countries surveyed — including Chile, Argentina, Colombia, Brazil and Peru — view virtual world technology more positively than the rest of the world, the study said. Peruvians have an unusual view of the metaverse, with 74% of adults surveyed saying it positively, surpassed only by some countries in the Asia-Pacific region.
The survey also found that most people believe that some applications of Metaverse technology will be more successful than others. When asked what types of Metaverse applications will change people’s lives in the next 10 years, most respondents believe the technology’s impact will be in activities such as virtual learning (66%), VR entertainment (64%), etc. more strongly), virtual work settings (62%), and virtual/augmented gaming (60%). Trading of digital assets has taken place on several isolated metaverse platforms, scoring 52%.
People are less enthusiastic about virtual travel, with only 48% of respondents feeling positive about its impact. The study further states:
Young people, the more educated, and men are also significantly more familiar with and like new technologies than older people, those without a college education, and women.
However, even with all these differences, most people still believe that their lives will be affected by metaverse technology within the next 10 years.
What do you think of the latest metaverse survey by Ipsos? Let us know in the comments section below.
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