Italian defending football champion Inter Milan has signed a cooperation agreement with blockchain company Zytara Labs. This collaboration aims to provide users of the club’s mobile app with access to encrypted products and allow Inter Milan to create digital collectibles for fans around the world.
Inter Milan looks for an armband sponsor in the crypto industry
With the support of Digitalbits Foundation, FC Internazionale Milano and Zytara Labs, a multi-year product cooperation agreement of 85 million euros (100 million US dollars) has been finalized Announce Thursday. The entity explained in a press release that this cooperation will promote the opening of Inter Milan’s plan to audiences that are increasingly digital, global, and representing different age groups.
As part of the transaction, Zytara will become Inter’s “official global digital bank partner” and digitalbits (XDB) will become the club’s “official global cryptocurrency”. The fintech company will focus on developing Inter mobile applications and integrating its digital banking services, allowing users to access encryption-based products. The application will become the main selling point of Inter Milan’s home game tickets.
The Italian football giant hopes to introduce encrypted payments in stadiums through XDB coins and through its online and physical stores in Milan. The partners revealed that they intend to use the Digitalbits blockchain to create digital player cards and non-fungible tokens (NFT) For many Nerazzurri fans all over the world. Inter Milan CEO Alessandro Antonello (Alessandro Antonello) commented:
Although digital-first experience is essential to all sports clubs, our partnership goals are even higher. By leveraging Zytara digital banking and blockchain technology, we will be able to expand our global reach to young and digitally savvy audiences.
According to the terms of the cooperation, the Digitalbits brand will become the new sleeve sponsor of the European football team. The cryptocurrency logo will appear on all the men’s and women’s first-team, youth and youth team jerseys in all international, domestic and international official competitions. Al Burgio, the founder of Zytara and Digitalbits blockchain, pointed out:
Our cooperation will make Inter Milan one of the most technologically advanced and forward-looking clubs in the world. We are very happy to work with the defending Italian champion and a club with such a rich history.
The launch of the partnership between Inter Milan and Zytara will launch limited edition Nerazzurri merchandise at the end of this month. This product will provide Inter fans with the opportunity to use XDB tokens for crypto purchases.
This is not the first such sponsorship agreement in Italian football Serie A. In early August, Inter Milan’s rival in the same city, AC Milan, Reached a long-term cooperation agreement with Bitmex to put the logo of the cryptocurrency exchange on Milan’s jersey. Bitmex became the club’s “Official Sleeve and Crypto Trading” partner.
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