Noriega and Moran agree: To create a profitable account, it helps maintain engagement to leverage your videos. According to the two of them, the key to consistently making money from TikTok can be reduced to three basic elements: creating an online persona, managing your account, and consistently creating content.
Since passion projects are the most successful, finding your niche can open doors for virality. First, identify your interests in creating content and find your unique perspective on the topic of your choice, identifying what sets you apart from like-minded creators. In my case, combining Baby Yoda with beauty products and applications has made me a fan of my field. Knowing who is consuming your videos makes going viral natural, as pleasing your audience increases your visibility and revenue.
Managing online roles requires consistency, interactivity, and functioning. You have to figure out what level is right for you. “People who make more featured videos are not sustainable; you’re doomed to burn out. I think you set the tone for how long your audience should expect your videos,” Moran said.
Noriega added: “If you want to be big and famous for something, being extremely stable is definitely a powerful move and something you need to do.” in the interactive mode. It all boils down to catering to your audience to earn social and currency. To engage with them, you can reply to and like their comments, follow fans, make live broadcasts, support like-minded creators, or align your content with follower requests. Noriega actively chats with fans and publicly expresses support when viewers need mental health help or job advice. For me, playing this role means being completely immersed in my online persona. For Noriega, managing his online persona is easy for him. It’s an extension of himself because he “likes being himself and not being fake”.
Successful content creation on any platform can be narrowed down to nurturing and delighting your audience, as well as trend analysis. Your followers will expect you to follow or be ahead of trends. We spend hours every day analyzing trends, whether on or off duty. Creators scroll through TikTok looking for duplicates about virality. You can see this from other creators who also go viral in meme formats, popular audio, and content that gets likes and engagement. Moran added that even for the most digital creators, going out without a phone can inspire you to create rather than follow trends.
Immerse myself in my Baby Yoda online persona has gone beyond the rewards, taught me how to take advantage of the creator economy and compensate me financially while doing so. Carving out my niche, posting and staying active with my audience set a precedent for getting paid for my internet popularity. may the force be with you, fellow TikTokker. Get paid – as The Mandalorian says –That’s it.