House of mice may be heading for the metaverse

Image of the article titled The House of Mouse can go to the Metaverse

Photo: Roberto Machado Noah (Getty Images)

metaverse maybe Go to a Disney theme park near you.

According to recent submissions to US Patent Office. The technology will be used to project 3D images on real-world objects to create an interactive visitor experience throughout the park without the need for wearable headsets or mobile devices. If you’re not familiar, we call this bridge between the physical and virtual world the metaverse, aka Silicon Valley’s latest buzzword.

Disney is already using augmented reality for large-scale entertainment at its theme parks, such as using projection mapping to bring its characters to life in storefronts, waterfalls and other real-world structures.butHis new technology will have a significantly different scale: It will track individual park visitors to personalize the projections they see on nearby objects and walls. For example, a family can see Mickey Mouse greet them as they pass by as they pass by a storefront.

If House of Mouse does incorporate the Metaverse into its parks, it probably won’t happen anytime soon.Disney official statement los angeles times The company has no immediate plans to use the virtual world simulator technology outlined in its patent.

“We’re excited about the possibilities associated with this technology,” a Disney spokesperson told the outlet, adding that “there are currently no plans to bring this technology to upcoming experiences.” The spokesperson also stressed that Disney “is exploring Hundreds of patents are filed every year in the process of developing the technology.”

However, as Insider Noting that incorporating the Metaverse into its theme parks would certainly follow Disney’s ambitious The goal is to tell a story through a “three-dimensional canvas.” CEO Bob Chapek detailed the vision on Disney’s fourth-quarter earnings call:

“What we’ve done so far is just the prelude to an era in which we’ll be able to connect the physical and digital worlds more closely, allowing for borderless storytelling in our own Disney virtual world,” Chapek said.

It is worth noting that company A company as big as Disney has a history of obtaining patents just to prevent competitors from getting the first, which is likely to be the case.

Ed Khalili, a patent attorney at Founders Legal, said in an interview with LA T: “They’ll probably never use it, but my sense is that it’s largely something they’re going to commercialize.”Ames.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *