It’s no secret that Google has been vying for space in your living room for years.Since its initial launch in 2010, Google TV has gone through many brand changes, but it still manages to be the One of the top streaming platforms. And it doesn’t stop: Google’s goal is not just to stream your favorite TV shows and offer suggestions for what to watch.
in with protocol, Rob Caruso of Google TV, dperson in charge of pproduct meterAnagement says it focuses on making Google TV devices like Chromecast More capable this year, start with smart home and fitness integration.This would make Google TV significantly more Apple-like — the latter company’s Apple TV set-top box is more expensive than its rivals, but serves as a HomeKit-compatible hub device that also integrates with Apple Watch for Fitness+ streaming workout classes.
we have already Know that Android TV will not be rebranding to Google TV, and Caruso confirms that Google will continue to support the platform Most active streaming devices are still in use.
“Android TV is still around, still being deployed, and apparently still supported,” Caruso told Protocol.
This is great news for owners Older devices, although Google TV is still based on Android, aren’t exactly known for its simplified software updates.
Google also wants to work more closely with content providers to make its Universal TV Search your one-stop shop for streaming. It’s a tactic as old as time, straight from the company’s search engine playbook. But to achieve its goals, it needs more third parties to join.For example, Netflix, one of the major streaming networks, does not allow you to add movies and TV shows to your Watchlist. As a Google TV user, I rely on this feature to keep track of what interests me, and it offers the added benefit of receiving notifications when they are available.
“I hope that over the next few months, we’ll see some welcome improvements and innovations, not just Netflix, but many partners,” said Caruso, who joined Netflix last year after a stint at Netflix. Joined Google in August.
With Google’s investment Fitbit, it’s no surprise to see Google focusing on fitness integration Google TV. Caruso told the agreement This is a “big area of exploration”. See if Google takes advantage of Fitbit On-demand workout classes (premium subscription available in the Fitbit app), or introduce a new Peloton or Fitness+ competitor.
The smart home could be the last major piece of Google’s TV puzzle.it makes sense matter, a smart home standard that promises to unite them, on the horizon. Google is exploring better integration with smart devices, including Android phones. It’s not clear if this will go beyond scaling Quick pairing function Google Announced last week, this enables Android smartphones to pair The device connects to the network – kind of like a smart hub.This is no different from Samsung’s strategy disclose With its SmartThings platform.
Google TV users The numbers have been trending upwards – the platform currently has 110 million monthly active devices and hardware Partners such as TCL are reportedly selling ten million Google TV for a year.
The question remains whether Google can offer convincing uses for its devices beyond simple TV viewing. Or maybe it turns out that all it takes to get users to focus on is the best search engine to be a couch potato. Currently, there’There’s no timeline for when Google will roll out the new Google TV feature, though Caruso hinted at “later this year.”