Fender, Stratocaster and Telecaster (and whatever the hell it is) announced their collaboration with Meta to create a guitar-inspired virtual word on Meta’s Horizons metaverse platform. Fittingly, the world happens with a giant Statocaster-shaped island floating in the clouds.
Users can jump into The Fender Stratoverse and play along with their legless avatar. They have to do some work to sway, although.User goes on ‘treasure hunt’ after sliding down the neck of a giant guitar, they find hidden guitar chords scattered all over the place Travel the world as a guitar pick.once they get, they are “Riff Maker” sent back to the world. After the chords are settled, Users can then manipulate them to create their own delicious jams and loopable riffs. If music theory isn’t your thing, the Stratoverse has room for guitar too.
“Collaboration and experimentation are an important part of the musical journey, and we look forward to seeing what creators can do with the unlimited potential of the Metaverse and our first Fender Stratoverse experience,” said Fender Chief Marketing Officer Evan Jones.
Of course, a fancy guitar center in a virtual world really doesn’t feel right without some powerful rocker dripping. Thanks to Meta’s recently announced Avatar Clothing Store, users interested in checking out the part may soon have more options.
CEO Mark Zuckerberg spoke about the new paid virtual clothing store on Friday, saying the idea behind the project is to eventually create a space for users to design clothing and sell it for real money.
“Everything we do is about people expressing themselves and connecting, and a big part of people expressing themselves is through what they wear and what they fashion,” Zuckerberg said.
Balenciaga, Prada and Tom Brown was one of the first three brands to start selling products on Meta’s Avatar Store.Zuckerberg continues to have his own avatar walk past one wince awkwardly “Fashion Show,” showing how some of the new clothes will look.
I wouldn’t necessarily pick any of these looks for my guitar fantasies, but hey, What happens in the metaverse stays in the metaverse.