apple Inc. is targeting a Sept. 7 launch event to unveil the iPhone 14 lineup, the latest version of a product that sells more than half, according to people familiar with the matter.
The new iPhones will kick off a busy fall season, which will also include several new Macs, low- and high-end iPads, and three Apple Watches.
Apple is updating its flagships at a precarious time for the industry. Smartphone sales have begun to decline as consumers grapple with inflation and a shaky economy. But Apple seems to be doing better than its peers: iPhone It sold well last quarterand company Signal sent to supplier It doesn’t expect demand to drop.
The Cupertino, California-based tech giant typically releases other products alongside the iPhone, including the latest Apple Watch. The company typically releases new iPhones in stores about a week and a half after they are released, and Apple is expected to maintain that pattern this year. Some retail store employees were told to prepare for a major new product launch on September 16.
Apple rose nearly 1 percent to $174.54 in New York trading. The stock is still down 2% this year, even as it has recovered from sharp losses in recent months.
The company intends to live stream the event online — rather than hold an in-person gathering — continuing the approach it took at the start of the pandemic. According to Bloomberg, the Apple event is a delicate affair, and employees have started recording parts of the presentation over the past few weeks.
An Apple spokesman declined to comment on the timing of the event. The company’s plans could change given that it’s about three weeks away from launch, but Apple typically unveils its latest iPhones in the first half of September.
The company held the last June Events Announced Its next set of software updates — iOS 16, iPadOS 16, watchOS 9 and macOS Ventura — and invites media and developers to its campus to watch demo videos.The arrangement is part of Apple’s slow shift to more normal operations, which include come back to the office.
On Monday, the company told its corporate employees that starting September 5, they will be required to work three days a week, the first two days of a planned product launch.
The standard iPhone 14 looks similar to the iPhone 13, though the company will ditch the 5.4-inch “mini” version and add a model with a 6.7-inch screen. This would mark the first time Apple has released a non-Pro iPhone with a display of this size.
The company is Plan bigger changes For iPhone 14 Pro series. Apple will replace the front-facing camera cutout, the so-called notch, with a pill-shaped hole for the Face ID sensor and a punch-hole-sized area for the camera. This will give the user more screen real estate. The company also added a faster chip to the iPhone 14 Pro. Meanwhile, Apple will keep the iPhone 13’s A15 chip in the regular iPhone 14 models.
The most notable change to the iPhone 14 Pro will be the camera system, which will be slightly larger in the eyes of consumers. The Pro model will feature a 48-megapixel wide-angle camera along with 12-megapixel ultra-wide and telephoto sensors. Apple also plans to improve video recording and battery life.
For the latest Apple Watch, the Series 8, Apple will add women’s health features and a temperature sensor.The standard watch looks similar to the Series 7, but new professional model Will pursue sporty consumers. It will have a larger display, a sturdy titanium case, new fitness tracking features, and longer battery life. The company also plans to launch a new Apple Watch SE, a low-cost smartwatch with a faster chip.
Also coming in September: iOS 16, the software that will run on the next iPhone, and watchOS 9, the next Apple Watch operating system. The company plans to launch macOS Ventura in October alongside iPadOS, the iPad’s operating system. The latter’s software was delayed by about a month, in part because of a bug in its new Stage Manager multitasking system.
According to Bloomberg, Apple is working on a newer lower-end iPad with an A14 chip and a USB-C port, as well as a new iPad Pro with an M2 chip later this year.it is also looking for Introducing a new Mac before the end of the year, as it works on the M2 processor-based versions of the Mac mini and MacBook Pro.
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