EA Sports and FIFA officially part ways after 30 years

EA Sports announced Tuesday Its 2023 football title will be part of the new EA Sports FC brand, scrapping the FIFA name that the series has used since the days of the Sega Genesis and Super NES. The announcement marks a major breakthrough for one of the oldest and most popular serial franchises in video game history.

“We are grateful for the great partnership we have had with FIFA over the years,” EA CEO Andrew Wilson said in a statement. “The future of global football is very bright and fans around the world have never been stronger. We have a unique opportunity to put EA Sports FC at the heart of the sport and bring more innovation and authenticity to the growing football audience experience.”

EA’s upcoming FIFA-free soccer game will still have “over 300 individual authorized partners, giving players access to over 19,000 players across 700 teams in 100 stadiums and over 30 leagues around the world.” These partners include Major international leagues such as Premier League, La Liga, Bundesliga, UEFA, CONMEBOL, and more.

Aside from the name on the cover, the newly branded game will also lack any official reference to the World Cup, the quadrennial international competition run by FIFA. EA partners with FIFA to launch standalone brand World Cup It won the title every four years from 1998 to 2014 and introduced a separate World Cup mode for its lucrative Ultimate Team digital card game FIFA 14. This integration extends to wider World Cup updates FIFA 18.

report recommendations FIFA 23– which will launch later this year as EA’s final FIFA-licensed game – will further expand the World Cup mode and include the Women’s World Cup for the first time in team history. “Our final FIFA The product will also include more game modes, features, teams, leagues, players and competitions than any previous release,” EA said in a statement.

painful divorce

EA’s parting ways with FIFA are not surprising. The gaming giant has publicly said it is “reviewing our naming rights agreement with FIFA” last october among Report Conflict of exclusivity and licensing costs.and February report Wilson is advised to tell EA staff that the FIFA license “precludes our ability to expand into areas that players want” in terms of gameplay.

Even a specific EA Sports FC brand is not surprising. The term appeared in a trademark filing last year, VentureBeat reporter Jeff Grubb confirm name In a chat with Giant Bomb in March.

last year, New York Times report FIFA is asking EA to double the $150 million that publishers pay for the rights to their brand names each year. Meanwhile, EA is reportedly starting to question how much value the FIFA name brings to its wildly popular franchise.

“Basically, what we get from FIFA in non-World Cup years is the four letters on the front of the box, in a world where most people don’t even see the box anymore because they buy the game digitally,” Wilson said. reportedly told employees At the plenary meeting in November.

Perhaps in anticipation of Tuesday’s announcement, FIFA announced yesterday It’s already working with new partners on a “non-simulation” football game that will launch later this year.This sentence reminds me of Take-Two 2020 Comeback Announcement NFL2K Franchisethis will bypass EA’s exclusive license to NFL ‘simulation’ game By offering a “non-simulated football game experience”.



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