DOJ is reportedly preparing to sue Google over its digital advertising dominance

Google may soon face a second antitrust lawsuit from the U.S. Department of Justice.according to Bloomberg, the U.S. Justice Department is preparing to indict the tech giant in September, a year after investigating whether the tech giant used its dominant position to illegally control the digital advertising market. Lawyers for the Justice Department are reportedly conducting another round of interviews to gather more information to help make their case more convincing. These new interviews are expected to build on previous interviews conducted earlier in the investigation.

Department of Justice first file an antitrust lawsuit A lawsuit was filed against the company back in 2020, alleging that it has an unfair monopoly over search and search-related advertising. In this particular case, the agency argued that forcing Android phone makers to set Google as the default search engine would prevent competitors from gaining traction and ensure that the company would earn huge amounts of money from search-related ads.

That same year, Texas file a multistate lawsuit Against Google, the state’s attorney general accused the company of using its “monopoly power to control” ad pricing.The company’s advertising practices are under scrutiny not only in the US but in other parts of the world: European Commission Also opened a probe An investigation into whether Google restricted rival services’ access to user data for advertising purposes last year.As a concession to EU concerns, Reuters reported in June that Google could make Competitors’ ad platforms serve ads on YouTube.

While the Justice Department has yet to formally file a lawsuit, Google spokesman Peter Schotenfels defended the company’s advertising business in a statement Bloombergwhich said: “Our ad tech helps websites and apps fund their content and enables small businesses to reach customers around the world. The huge competition in online advertising makes online advertising more relevant and lowers ad tech expenses. , and give publishers more choice and advertisers.”

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