Coca-Cola officially enters NFT charity

One of the most famous brands in the world is planning to release a series of irreplaceable tokens to raise funds for the International Special Olympics.

OpenSea market will be Keep Beginning on July 30, a three-day Coca-Cola brand non-fungible token or NFT auction. The NFT series created in collaboration with digital designer Tafi is “inspired by video game loot boxes” and contains available “hidden surprises” only for those who purchase art.

“Friendship Box” has a classic Coca-Cola cooler, a wearable bubble jacket, which can be used for Ethereum-based Virtual reality world Decentraland, A friendship card and a sound visualizer that can play the sound of opening a bottle, pouring a drink on ice, and the common hissing sound of carbonated drinks. Soft drink enthusiasts can use Ether (Ethereum) Through OpenSea until August 2nd.

“Each NFT celebrates the core elements of the Coca-Cola brand, reinterpreting the virtual world in new and exciting ways,” Say Selman Careaga, President of Global Coca-Cola Trademarks. “We are very happy to share our first NFT with Metaverse.”

The soft drink manufacturer said it will donate the proceeds from the auction to Special Olympics International, a sports organization that aims to end discrimination against people with intellectual disabilities.Auction opening used to be Not available at the time of publication.

related: Coca-Cola Amatil invests in Centrapay’s seed round financing

Although this popular beverage producer rarely participates directly in the crypto and blockchain fields, some of them Coca-Cola’s bottling partners use decentralized ledger technology Used for supply chain management. Cointelegraph reported in August that New Zealanders and Australians can choose Use cryptocurrency to buy famous carbonated drinks and other beverages Through the partnership between the digital asset platform Centrapay and Coca-Cola Amatil.