China intensifies its crackdown on celebrity culture and fans

Chinese regulators have increased their crackdowns on celebrities and their fan groups on the grounds that netizens create “chaos” and promote “luxury pleasures”.

The State Internet Information Office of China issued a set of new rules on Tuesday to regulate celebrities, their advertisements and fan groups as part of President Xi Jinping’s reform of China’s social values.

The Codex slammed ” [internet] The deteriorating “traffic” and “abnormal aesthetics” of the “mainstream values” of Chinese society.

These rules may prohibit fan-operated pages with tens of millions of fans, which have proliferated online and are in conflict with Beijing’s campaign to reshape youth culture through the promotion of equality and “shared prosperity.”

Fan groups must now be managed by professional celebrity agents. The number of times that celebrities and their related works or products appear on the website will also be limited.

The new rules are designed to Solve the problems caused by “fans” And attacked the devout followers of millions of Asian celebrities gathered in the army of online fans.

Experts believe that the Chinese authorities are concerned about the organizational capabilities and effective social actions of fan groups.

Online platforms further restrict the promotion of celebrities who have fallen into illegal and unethical behavior, effectively prohibiting celebrities from coming back after public shame.

Since Xi Jinping put forward the “Common Prosperity” initiative in August, Beijing has strengthened its control over China’s cultural industry.It has targeted several well-known celebrities, such as former Prada ambassador Zheng Shuang, and has also forced Korean entertainment companies to Far away from china, Used to be their core growth market.

Analysts said that even in China, implementing these measures will be difficult. Local entertainment companies have extensive experience in a tricky environment of rapidly changing regulations and censorship.

Nevertheless, CAC still instructs the authorities to conduct “real-time monitoring” of celebrity accounts.

The regulator also instructed local branches to create a watch list to record celebrities who promote bad values, and respond to Beijing’s call to ban weak images of men in popular culture.

CAC’s regulations are consistent with the efforts made by the Chinese film regulator to strengthen the control of movie theater content.

In early November, the China Film Bureau issued a new set of guidelines to improve the quality of domestic films, expand the audience, and focus content on themes of Chinese history, socialist history, and the history of China’s reform and opening up. .

Facts have proved that this triumphant nationalist theme is very popular with local audiences. Battle of Changjin LakeTells about China’s experience in the Korean War and broke China’s box office record this year.

Additional reporting by Hudson Lockett in Hong Kong and Maiqi Ding in Beijing

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