CES 2022 is coming soon.What to expect here

since With the start of the Covid-19 pandemic in early 2020, new irony has been injected into the “what to expect” news genre. What can you expect from a large trade show? who knows! Who knows if it will happen! But this is happening-at least for now. This is the biggest: Those ones, A large-scale annual consumer electronics festival held in Las Vegas, Nevada. It happens both on IRL and online.

We do not yet know how many technology manufacturers, marketers and analysts still have the courage to participate in person and need to provide proof of vaccination.The last time I held CES in person was January 2020, An estimated 170,000 people participated. Last year, in 2021, we experienced CES Completely through our screen. That’s not very interesting, but then again, avoiding tiny virus particles in a crowded casino is not very interesting either.

In mid-December, when WIRED spoke with the Consumer Technology Association, the trade organization that hosted the show, the CTA declined to say how many people registered for the event this year.Since then, many large technology companies Has withdrawn from the show, Including Google, Microsoft, Amazon, Lenovo, Intel, T-Mobile, AT&T, Meta, TikTok and Pinterest. More than 150 companies exhibiting As “digits only. “Just two days ago, due to pandemic concerns, CTA shortened the event by one day-from four days to three days.

Jean Foster, senior vice president of marketing at CTA, said: “The overall picture we saw at the trade show was that their attendance rate was about 30% to 50% compared to previous years.” “If we Eventually reach the 50% range and we will do well.”

What we do know is that all keynote speeches on stage will be broadcast live for remote participants. This year will focus on some emerging technology categories, such as NFT. Compared with previous years, the automotive part of the show has become more important. Keynote speakers include General Motors CEO Mary Barra and U.S. Secretary of Transportation Pete Buttigieg. Digital health will still be the primary consideration, daily household products will be injected with artificial intelligence, laptop manufacturers will do their best to make things interesting, and if you don’t have enough screens in the past two years, will It’s a huge, brilliant screen. We may have to view some of them on our own screen: Wired also decided to report the incident remotely.

New frontier

One of the new categories at this year’s show is space technology. Foster said the current “space race” prompted the CTA to introduce this category.

“In fact, companies such as Blue Origin and SpaceX have received a lot of private investment and attention, which means that there are now enough companies interested and willing to participate,” Foster said.These exhibitors range from Sierra Space, A subsidiary of Sierra Nevada Corporation, which has been building space planes to deliver cargo to the International Space Station; to Zero gravity, Charter private zero-gravity flights.

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