Budweiser’s unsold World Cup beer to go to champion

Budweiser, the official sponsor of the World Cup in Qatar, is gifting stacks of unsold beer to the winner of the quadrennial football tournament.

Budweiser initially planned to sell it in Qatar’s eight stadiums at specific time intervals before and after games. But the Muslim country’s conservative royal government on Friday banned the sale of beer at the establishments due to Islam’s prohibition on drinking alcohol.

“Following discussions between the host country authorities and FIFA, it has been decided to focus the sale of alcoholic beverages on FIFA Fan Festivals, other fan destinations and licensed venues, removing the sale of beer from around stadiums for the FIFA World Cup 2022 in Qatar point,” international football’s governing body, FIFA, said in a statement a statement Friday.

Budweiser has a replacement plan, and its warehouses are full of undrunk — give it all to the Cup winners.exist tweets On Saturday, the company showed an image of a beer crate with the words “Victorious Nation Gets Buds. Who’s Getting Them?”

“We will hold the final championship celebration for the winning country. Because, for the winning fans, they have taken over the world. More details will be shared as we get closer to the final,” said a spokesman for AB InBev, the parent company of Anheuser-Busch. Tell CNN Business Tuesday.

Budweiser, which has sponsored the World Cup since 1986, paid about $75 million for the 2022 sponsorship, CNN Business reported.



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