Monday marked the start of the TotalEnergies Africa Cup of Nations tournament, Africa’s largest men’s soccer championship series. At the same time, Binance announced its official partnership with the African Football Confederation and officially sponsored the AFCON 2021 Championship, becoming the event’s first crypto and blockchain sponsor.
Through this sponsorship, Binance will also promote CAF’s social media content, which includes Assists of the Day, Assists of the Week, and Championship Assists. The content will cover games in all six venues in five Cameroonian cities.
CAF Secretary General Veron Mosengo-Omba “is delighted to welcome Binance as the official sponsor of this year’s AFCON Championship.” Mosengo-Omba said he is optimistic that the partnership will “take African football to the next level.”
AFCON 2021 marks the start of the African sports calendar and will run until 6 February.
Binance’s partnership with CAF is part of an ongoing campaign to provide financial services to Africans, who they say often struggle to access the services of banks and other financial institutions. So far, Binance says it has provided free crypto classes to more than 541,000 Africans.
“Football is the most popular sport in Africa,” said Binance Africa director Emmanuel Babalola. He said they hope the sponsorship will further “confirm our mission to incorporate cryptocurrencies across the continent.”