Binance has appointed three former roommates from the popular Nigerian reality show “Big Brother Naija” as the brand ambassadors of the cryptocurrency exchange on the African continent.
Bring encryption to the mainstream
Leading cryptocurrency exchange Binance stated that as part of its plan to increase its foothold on the African continent, it has partnered with three former big brother Naija roommates. The exchange stated that three former roommates Hazel Oyeze Onou, Ikechukwu Sunday Okonkwo and Pere Egbi will help it bring cryptocurrency into the mainstream.
in a statement Published by Techpoint Africa, Binance Africa Director Emmanuel Babalola explained the reasons for choosing these three people and how their efforts will help the exchange achieve some of its goals. Barbalola said:
“Our goal is to make people understand encryption and simplify the process of bringing it into daily life. One thing we see is how these influential people and their stories reflect the entrepreneurial spirit, hard work and life of Nigerians Way. We have a common goal, which is to provide more Africans with the knowledge and resources needed to achieve financial freedom, so this is a perfect fit, and working with them is a huge victory.”
Encryption: “New Currency”
The same Techpoint Africa report also cited one of the former roommates Onou-also known as “Whitemoney”-to express his reasons for cooperating with the exchange.
“Cryptocurrency is a new currency, and I am very happy to be able to bring Binance information to the streets, because one does not have to be rich or educated in cryptocurrency trading,” said the former roommate. Another roommate, Okonkwo (Cross), said that he has been using the Binance trading app and is keen to educate young people about the benefits of crypto trading.
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