Bill Simmons named head of Spotify’s global sports division

Spotify promoted ringBill Simmons will reportedly take on new role as head of global sports strategy deadline. Simmons has been working under the umbrella of the streaming service since acquiring his sports and culture podcast network ring Back to 2020. In his new role, we may see Simmons expand his current NBA, MLB and NFL-focused podcast roster and venture into the international arena.We’ve been hinted at by similar shows rugby cabin With Andy Goode, Big Jim Hamilton and host Andy Rowe.

Spotify’s growing non-US audience — the service is currently available in 178 countries.the number of its subscribers actually grown up 2 million in Q1 2022 (although Lose everything its Russian subscribers) and pinned it on “excellent performance in Latin America and Europe.”Last year, streaming services expand To 86 new countries, with the goal of eventually streaming to over 1 billion users.Earlier this year, Spotify announced that it would become main partner FC Barcelona and its official audio streaming partners. Given that there is no complete global sports coverage without football, we may see more from this area. There’s no doubt that Spotify’s global audience has a strong appetite for shows focused on the Premier League, FIFA and the World Cup, as well as other international sports topics.

Simmons’ promotion is part of a broader restructuring of Spotify’s executive structure. Parcast founder Max Cutler will become Spotify’s head of creator content and partnerships, overseeing original content and leading a new “creator-centric” content division. Julie McNamara will oversee studio partnerships and Hollywood productions.

On Spotify’s latest earnings call, it announced a record 422 million Global monthly active users.But despite strong growth, initially worry Spotify’s $1 billion investment in podcasts may have more than it can chew on, but that’s not going away.Podcast listening time soar During the pandemic, there’s no guarantee that Spotify will be able to maintain that momentum in the future.

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