AS Roma and Zytara Labs sign a USD 42 million partnership
- Italian football club AS Roma is cooperating with blockchain financial technology Zytara Labs.
- The agreement will last for three years and involves jersey sponsorship, NFT and fan participation.
- The friendly match between Rome and Montecatini will mark the beginning of the partnership.
Call all Rome fans! The Italian football club has signed an exciting three-year contract with blockchain financial technology Zytara Labs. It will become part of Zytara Labs’ DigitalBits blockchain network.
The partnership is worth 42 million U.S. dollars. According to the terms of the agreement, the two parties will jointly sponsor match jerseys, provide irreplaceable token souvenirs, and increase fan/club connections. The DigitalBits logo will appear on the home, away, third and goalkeeper jerseys of the Roma men’s and women’s first team.
The exciting cooperation between the two will kick off with a friendly match. Roma will play against Montecatini to attract fans and sell…
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