The Obamas and their Higher Ground production company have signed a new deal with Amazon’s Audible.
Bloomberg News reported that the new partnership marks the end of a three-year partnership between Obama and audio streaming giant Spotify. Bloomberg previously reported that the Obamas would not renew their agreement with Spotfiy in April, citing differences in strategy.
“At Higher Ground, we’re always looking to elevate voices worthy of being heard — and Audible is committed to working with us to achieve that vision,” former President Barack Obama said in an Audible news conference.
In the same press release, former First Lady Michelle Obama said, “We are very proud of the stories we tell at Higher Ground, and no one is more willing to write our next chapter with anyone than Audible.”
Higher Ground is known for producing “The Michelle Obama Podcast” and Mr. Obama’s hours-long conversation with rock icon Bruce Springsteen, titled “Traitor: Born in America”
But according to TechCrunch, tensions between Obama and Spotify arose with their competing visions for the project.
The Obamas want to be part of the limited series and use their production company as a platform for other creators. Meanwhile, Spotify wants the Obamas to be on the show for at least a few months.
During the two companies’ partnership that began in 2019, Higher Ground produced five shows for Spotify.