According to reports, Life360 sells location data of families and children

Image of an article titled Life360, the company bought tiles and allegedly sold location data for millions of families and children

Photo: Mandel Ngan / AFP (Getty Images)

Life360, a popular Tracking application The bill itself As the “world’s leading home security service”, it is said to sell the location data of 31 million families and children to data brokers.The chilling revelation may make users who are using the Tile Bluetooth tracker Life360 purchase, Please think twice before continuing to use the device.

Life360’s data sales behavior mark on Monday. According to the report, Life360 sells location data of its users to about a dozen data brokers, some of which have sold the data to U.S. government contractors. The data broker then continues to sell the location data to “almost anyone who wants to buy it.” The media found that Life360 is said to be one of the largest data sources in the industry.

Although the sale of family and children’s location data has been worrying, what is even more frightening is that Life360 allegedly failed to take measures to protect the privacy of the data it sells. This may allow location data that the company says is anonymous to link back to the person to whom it belongs.

It should be noted that Life360 does disclose in its privacy policy that it sells data obtained from users. However, they may not know that their data will eventually fall into the hands of anyone who wants to buy it, or that their identities may be compromised. Life360 insists that its contract prohibits its data agency customers from re-identifying users.

Markup’s report is based on interviews with former employees of Life360 and former employees of data brokers who allegedly purchased data from the company. All these people are provided anonymously.

Chris Hulls, Life360’s CEO, told the Markup that the company could not “confirm or deny” the accuracy that it was one of the largest sources of data for the industry. He also said selling location data allowed it to offer free services. These includes Location sharing, location ETA, family driving report, two-day location history and battery monitoring, etc.

“We view data as an important part of our business model, which allows us to provide Life360’s core services for most users for free, including features that improve driver safety and save countless lives,” Hulse said.

Life360 told Gizmodo on Monday It is preparing a response to the marking report. It claims that the export report is full of misinformation and inaccuracies, and further action is being taken.In addition, Life360 confirmed that only a small part of the information it provided to the outlet was included in the report, and that the published quotation Inaccurate, and has been taken out of context.

Nonetheless, according to Markup, selling family and child location data has proven to be an important financial lifeline for Life360. The media reported that Life360 has been working hard to make a profit and lost 16.3 million U.S. dollars last year.

For example: Life360 obtained $693,000 from sales location data in 2016, but now this amount seems insignificant. Markup found that in 2020, the company earned $16 million from sales location data, which accounted for 20% of its revenue.Most importantly, it also passed and Arity is a mobile data and analysis company founded by Allstate, that year.

In the case of Tile, Life360 CEO Hulls told Markup that the company has no plans to sell location data from Tile devices.

You can view Markup’s report All here.

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